en https://world.optimizely.com/blogs/gosso-developer-blog/60Optimizely World https://optimizely.blog/2026/01/redirect-manager-6.4-url-management-with-import-export-and-search We are thrilled to announce version 6.4 of the free and open-source Redirect Manager for Optimizely CMS, introducing three powerful new features that make managing your redirect rules easier and more efficient than ever. Whether you're migrating between environments, performing bulk updates, or searching for a specific redirect rule among hundreds, these new features have you covered. https://optimizely.blog/2026/01/redirect-manager-6.4-url-management-with-import-export-and-search Tue, 20 Jan 2026 21:49:48 GMT Blog post https://optimizely.blog/2025/10/optimizely-solutions-with-ai-tools-mcp-and-function-calling/ You can now integrate AI Tools, Model Context Protocol (MCP), and function calling with Optimizely CMS, allowing editors to engage with actual, connected business logic directly within the CMS interface. This enhancement means your AI Assistant is no longer restricted to static responses. It can access real-time data, activate real functions, and provide intelligent responses based on your logic, APIs, and systems, without editors needing to leave the Optimizely workspace. https://optimizely.blog/2025/10/optimizely-solutions-with-ai-tools-mcp-and-function-calling/ Tue, 14 Oct 2025 06:32:46 GMT Blog post https://optimizely.blog/2025/10/image-generation--transformation-with-gemini-2.5-flash-aka-nano-banana Gemini 2.5 Flash Image, nicknamed Nano Banana, is Google DeepMind’s newest image generation & editing model. It blends text‑to‑image, multi‑image fusion, character consistency, accurate text rendering, and region‑targeted edits into one fast, affordable workflow. In this post I explain how Nano Banana works, why it’s the best option right now for editors and marketers, and how we wire it into Optimizely CMS via the Epicweb AI‑Assistant. https://optimizely.blog/2025/10/image-generation--transformation-with-gemini-2.5-flash-aka-nano-banana Wed, 08 Oct 2025 07:50:06 GMT Blog post https://optimizely.blog/2025/09/optimizing-for-aeo-and-geo-with-epicweb-ai-assistant-in-optimizely/ As search evolves beyond traditional SEO, businesses must adapt to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This article explains these concepts, emphasizes the importance of speed and structured content, and discusses how the Epicweb AI-Assistant in Optimizely simplifies content preparation for the AI-driven future of search. https://optimizely.blog/2025/09/optimizing-for-aeo-and-geo-with-epicweb-ai-assistant-in-optimizely/ Sun, 07 Sep 2025 20:31:23 GMT Blog post https://optimizely.blog/2025/08/epicweb-ai-assistant-now-supports-gpt-5-models--faster-smarter-and-ready-for-your-optimizely-cms/ Epicweb’s AI Assistant for Optimizely already helps editors rewrite text, translate content, summarize pages, generate images and extract metadata. Today, we’re pleased to announce support for OpenAI’s latest GPT-5 models across the AI plugin. With GPT-5 integration, you can unlock higher-quality writing, larger context and more reliable outputs directly inside Optimizely. https://optimizely.blog/2025/08/epicweb-ai-assistant-now-supports-gpt-5-models--faster-smarter-and-ready-for-your-optimizely-cms/ Fri, 15 Aug 2025 10:38:10 GMT Blog post https://optimizely.blog/2025/06/how-to-get-started-with-google-gemini-and-imagen-in-optimizely-cms/ Bringing AI into your editorial workflow has never been easier. With Epicweb’s AI Assistant now supporting Google Gemini and Imagen, editors working in Optimizely CMS can generate stunning content and visuals in just a few clicks, directly from their familiar interface. https://optimizely.blog/2025/06/how-to-get-started-with-google-gemini-and-imagen-in-optimizely-cms/ Mon, 09 Jun 2025 04:33:03 GMT Blog post https://optimizely.blog/2025/05/prompt-pro-assistance-your-ai-prompt-helper-in-optimizely/ In the world of AI-driven content management, the quality of your output hinges on the prompts you provide. That’s why we’re introduced Prompt Pro Assistance in the AI Assistant for Optimizely, a smart helper designed to elevate even the simplest ideas into clear, detailed prompts with a single click. https://optimizely.blog/2025/05/prompt-pro-assistance-your-ai-prompt-helper-in-optimizely/ Sun, 04 May 2025 19:42:33 GMT Blog post https://optimizely.blog/2025/02/imagevault-downloader-for-optimizely/ This open source extension enables you to download images as ImageData with ContentReference from the ImageVault picker. It serves as an alternative to utilizing the ImageVault property and allows you to use the standard general image media handling in Optimizely CMS. https://optimizely.blog/2025/02/imagevault-downloader-for-optimizely/ Tue, 04 Feb 2025 06:48:48 GMT Blog post https://optimizely.blog/2025/01/automatic-alt-text-for-images-with-ai-assistant-for-optimizely/ Creating accessible and user-friendly content has never been more critical. For websites, ensuring that images include descriptive alt-text is an essential step toward achieving accessibility standards and improving the user experience. However, manually generating meaningful alt-text for numerous images can be a time-consuming process. That's where the AI Assistant for Optimizely steps in to streamline the process. https://optimizely.blog/2025/01/automatic-alt-text-for-images-with-ai-assistant-for-optimizely/ Sun, 26 Jan 2025 09:15:57 GMT Blog post https://optimizely.blog/2025/01/smart-image-analyzer-with-ai-assistant-for-optimizely/ The Smart Image Analyzer is a new feature in the Epicweb AI Assistant for Optimizely CMS that automates the management of image metadata, such as tags, alt text, and descriptions, improving efficiency and accuracy in content workflows. https://optimizely.blog/2025/01/smart-image-analyzer-with-ai-assistant-for-optimizely/ Thu, 16 Jan 2025 19:59:32 GMT Blog post https://optimizely.blog/2025/01/introducing-ai-assistance-for-dblocalizationprovider/ The LocalizationProvider for Optimizely has long been a powerful tool for enhancing the localization capabilities of Optimizely CMS. Designed to make translation management efficient and straightforward, it empowers editors to create applications that resonate with a global audience. Now, with the integration of AI-Assistant, the LocalizationProvider takes a quantum leap forward in productivity and efficiency. https://optimizely.blog/2025/01/introducing-ai-assistance-for-dblocalizationprovider/ Tue, 14 Jan 2025 13:26:39 GMT Blog post https://optimizely.blog/2024/12/video-guides-image-generation-features-within-optimizely/ The AI Assistant for Optimizely now integrates seamlessly with Recraft AI, providing advanced image generation capabilities directly within your workflow. These features are not only innovative but also production-ready, allowing editors to create stunning visuals quickly and easily. https://optimizely.blog/2024/12/video-guides-image-generation-features-within-optimizely/ Sun, 01 Dec 2024 11:01:49 GMT Blog post https://optimizely.blog/2024/11/recrafts-image-generation-with-ai-assistant-for-optimizely/ Recraft V3 model is outperforming all other models in the image generation space and we are happy to share: Recraft's new model is now available for Optimizely CMS and Commerce. https://optimizely.blog/2024/11/recrafts-image-generation-with-ai-assistant-for-optimizely/ Fri, 08 Nov 2024 17:13:46 GMT Blog post https://optimizely.blog/2024/10/free-ai-assistant-plugin-for-all-optimizely-partners/ As Optimizely solution partners, it is vital to stay updated, particularly in the era of AI. Being informed and gaining hands-on experience with new features is essential. Did you know that partners can install and use the Epicweb AI Assistant on their Optimizely sites for free? A great way to begin with Gen AI is to implement it on your own website, now you have the opportunity to do so. https://optimizely.blog/2024/10/free-ai-assistant-plugin-for-all-optimizely-partners/ Sat, 26 Oct 2024 07:27:21 GMT Blog post https://optimizely.blog/2024/10/the-ui-got-ai-translated/ In our latest update, of the AI-Assistant for Optimizely, the interface has been translated into all of Optimizely's languages! Yay! In this guide, we will show you how to add translations for your custom shortcuts. https://optimizely.blog/2024/10/the-ui-got-ai-translated/ Sun, 20 Oct 2024 19:34:51 GMT Blog post https://optimizely.blog/2024/09/keynote-summary-from-opticon-2024-stockholm/ At Opticon in Stockholm, marking the 30th anniversary of Optimizely, the company celebrated significant achievements. These included surpassing $400 million in SaaS revenue and being recognized as a leader in 10 analyst reports. Last years highlight was the introduction of Optimizely One, an operating system for marketers, which has already attracted over 100 new customers. The event focused on leveraging technology to enhance both human creativity and productivity, as well as introducing the AI Playbook for marketers. Norwegian Airlines shared their success story with Optimizely's experimentation platform, emphasizing the value of trusting data and continuous testing. The event closed with a call to simplify martech, eliminate redundancy, and create more personalized digital experiences. https://optimizely.blog/2024/09/keynote-summary-from-opticon-2024-stockholm/ Wed, 11 Sep 2024 17:47:10 GMT Blog post https://optimizely.blog/2024/08/working-with-translations-in-optimizely/ Ensuring that content is accessible and comprehensible in multiple languages is essential for any global business. Optimizely, combined with Language Manager and Epicweb AI-Assistant, provides strong translation capabilities, making the process smooth and efficient. The integration of Epicweb AI-Assistant enhances these capabilities, offering a high degree of configurability for customized translation experiences. This post examines the key features and implementations that facilitate straightforward and effective translation work in Optimizely. https://optimizely.blog/2024/08/working-with-translations-in-optimizely/ Sun, 01 Sep 2024 20:17:45 GMT Blog post https://optimizely.blog/2024/08/bring-your-own-ai-now-available-in-optimizely-cms-commerce/ We are introducing a new capability in Optimizely CMS: Bring Your Own AI. We call it, CustomAI! This feature, powered by the AI-Assistant for Optimizely developed by Epicweb, allows enterprise companies to integrate any AI vendor directly into the Optimizely CMS and Customizable Commerce platforms. This gives web editors the flexibility to tailor AI capabilities to their specific needs. "Bring Your Own AI" (BYOAI) refers to a practice where organizations, customize, and deploy their own artificial intelligence models and systems rather than relying solely on pre-built or third-party AI solutions. https://optimizely.blog/2024/08/bring-your-own-ai-now-available-in-optimizely-cms-commerce/ Mon, 19 Aug 2024 12:31:28 GMT Blog post https://optimizely.blog/2024/05/gpt-4o-now-available-for-optimizely-via-the-ai-assistant-plugin/ I am excited to announce that GPT-4o is now available for Optimizely users through the Epicweb AI-Assistant integration. This means you can leverage advanced AI technology to enhance your content creation and optimization processes. In this blog post, we will showcase how GPT-4o can be used, including its capabilities in formatting and ensuring WCAG compliance. https://optimizely.blog/2024/05/gpt-4o-now-available-for-optimizely-via-the-ai-assistant-plugin/ Fri, 17 May 2024 09:40:12 GMT Blog post https://optimizely.blog/2024/05/webinar-get-started-with-ai-within-optimizely-cms/ Join us for the webinar "Get Started with AI in Optimizely CMS" on Wednesday, May 8th. Don't forget to register! https://optimizely.blog/2024/05/webinar-get-started-with-ai-within-optimizely-cms/ Tue, 07 May 2024 12:03:52 GMT Blog post