Optimizely Data Platform (ODP) - A No-Code/Low-Code solution for managing data

In a recent survey of analytics teams Gartner found that many teams currently spend too much time on low-value tasks, such as data integration and formatting, ad hoc queries and requests, and generating reports and dashboards. This happens as mounting pressure continues to grow from regulators and consumer preferences related to privacy. At Optimizely we want to unlock the value from integration without the headache and bottlenecks. That's why we're offering customers Optimizely Data Platform (ODP), a no-code, one-click integration solution that makes managing your data a snap.

In the first part of our series, Greg Cypes, Associate Vice President of Product Management at Optimizely, talks about how our ODP helps solve one of the biggest problems marketers are facing with their brands on data management.

Read more about how our ODP help empower teams to connect their apps with no-code/low-code integrations.

Stay tuned for our next post with examples on the integrations both within Optimizely DXP and one-click connectors solutions like Zendesk, HubSpot, Loyalty Lion, Klayvio and more.