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Oct 02, 2025
A day in the life of an Optimizely OMVP - Opticon London 2025
This installment of a day in the life of an Optimizely OMVP gives an in-depth coverage of my trip down to London to attend Opticon London 2025 held at the Barbican centre. In this post you will get a sense of what the event was like and what information and takeaways were learnt. The Venue The Barbican Centre is a Grade II listed brutalist compl...
Graham Carr Graham Carr
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Oct 01, 2025 - Syndicated blog
Optimizely Web Experimentation Using Real-Time Segments: A Step-by-Step Guide
  Introduction Personalization has become de facto standard for any digital channel to improve the user's engagement KPI’s.  Personalization uses varies techniques to target the users which include location, usage patterns, service history etc Optimizely Web Experimentation allows us to integrate with Optimizely Data Platform (ODP) in order to...
Ratish Ratish
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Sep 29, 2025
Trigger DXP Warmup Locally to Catch Bugs & Performance Issues Early
Here’s our documentation on warmup in DXP : 🔗 https://docs.developers.optimizely.com/digital-experience-platform/docs/warming-up-sites What I didn’t know is that you can also trigger  warmup in your local development environment . This can help expose bugs or issues before deploying to DXP and INT/PREP/PROD. Example: if (_webHostingEnvironment....
dada dada
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Sep 28, 2025
Creating Opal Tools for Stott Robots Handler
This summer, the Netcel Development team and I took part in Optimizely’s Opal Hackathon. The challenge from Optimizely was to extend Opal’s abilities by creating tools that would wrap actual business flows allowing Opal to focus on inputs and outputs in a conversational context. Our initial submission was to develop event management tooling that...
Mark Stott Mark Stott
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