Optimizely uses DisplayTemplates to provide a way to render different partials for data types. DisplayTemplates are native to ASP.Net MVC, though, and Optimizely builds upon them, for instance, by specifying a Tag. An example of this is the...

ContentReference properties provide a way to select a single item in Optimizely CMS when you don't need the featureset a ContentArea provides. However, rendering an item with a ContentReference is a bit different. I explored this a bit in my artic...

A ContentReference property allows you to select a single ContentData object for reference. By default, when you render these property types with the PropertyFor helper, it renders as a link for a page, or displays the name of a block. This is...

Optimizely Forms contains jQuery and CSS packages that are included for the Form rendering out-of-box. This isn't always desired because it can affect page performance, other styling, or it could have other side effects depending on your setup....

I recently worked on an Optimizely project where the customer wanted to serve gated content to visitors. If you're not familiar with gated content, it's where content is only available to a user that fills out a form - the form being the "gate"....