Within this guide, you will gain access to a proven plan that will take your current Episerver CMS-powered website and upgrade it to the latest version, now known as Optimizely CMS. The hardest challenge within this upgrade path is converting your...

Within this guide, you will get access to a number of questions that you will need to consider when picking an experimentation platform. In order to successfully scale up the culture of experimentation with your company, you need to pick a platfor...

In this tutorial, you will learn how to export event data out of Optimizely Web and then import it into BigQuery. If you are looking for an easy way to start doing additional querying on your Optimizely experimentation data, this is the article fo...

In this tutorial, you will learn how to enhance Optimizely CMS with a number of free packages. When undertaking any new project, you will not want to reinvent the wheel. Without knowing what packages and plug-ins are available out of the box, you...

One of the most important parts of creating an A/B test is proving or disproving a hypothesis. In order to do that, you need to measure a change using one or more metrics. When it comes to assigning metrics to experiments, Optimizely Web gives you...