If you’ve deployed to Optimizely’s Integration environment without specifying the DirectDeploy parameter in your PowerShell command, your deployment might get stuck in an “AwaitingVerification” state. Without a record of the deployment ID, the...

With Optimizely SaaS CMS coming soon, I’ve been talking with companies about the tricky business of picking the right core system software for their business. These chats really got me thinking, so I decided to jot down some thoughts to tackle the...

After another excellent Opticon event, I tool time to distil my thoughts and write up some key takeaways which can be summarised in two words: Choice and Instructions! Check out my LinkedIn article here: https://www.linkedin.com/pulse/opticon-2023...

Optimziely CMS Approval Sequences are an important tool for organisations that use CMS to translate, review and quality check content before publishing. A typical Optimziely CMS Approval sequences configuration involves multiple stages of approval...

I’ve just published a new article on how high-value data is reshaping brands and driving the e-commerce revolution to the FTT blog. In this piece, I delve into the importance of customer data as the fuel that propels your e-commerce revolution...