The most powerful E-Commerce segmentation is possible when your data platform knows everything about your products. Then you can segment, personalise, experiment and sell to customers who are interested in various types of products. This post...

As a Solution Architect, I nerd out on new technologies, plugging systems together, good code, solving problems and the general process of designing software. And that is why I have been writing technical blog posts for a few years.  This time I...

In Blog Post 1, I talked about the foundations of delivering a super personalised experience to customers using Optimzely products. In this post we’ll discuss the first pillar – Segmentation. Specifically, the technical implementation which sets t...

New Era Cap has been manufacturing baseball caps for American sports teams since the early 1930s. They are a heritage brand with their roots firmly laid in Baseball, one of America’s most popular sports. Over their considerable history they have...

The most common concern I’ve seen raised in Europe is how best to integrate ODP with your website in accordance with GDPR compliance data protection regulations. Some ODP Background ODP consists of the following key data entities that will be sync...